4 reasons why selecting your exhibition stand builder can be the difference between success and failure at the show

Trade shows and exhibitions are by nature risky. They are a substantial source of effective time, money and materials for lead generation, brand building and sales. Your stand at this exhibition is your shop window at this critical time, the first and potentially the only time that you will make an impression upon your prospects. Thus, the choice of the right partner, which can design and build that stand, is critical. This means that when you select the wrong event stand builders it becomes counterproductive because you end up wasting both time and money. On the other hand, choosing an experienced builder makes a world of difference, where your stand becomes more than just an eye-catching structure for garnering attention, to an effective platform that holds people’s attention and leads to tangible benefits in terms of ROI.

Beyond the build: expertise and collaboration

On deciding who to work with for your exhibition stand builder, it’s not necessarily the cheapest or the company with the best images. It is about selecting a competent business partner which can navigate your objective, your market, and your brand. The ideal builder will be able to provide more than just construction; he/ she is likely to add on the following; a builder able to balance your vision with an ability to increase your stand design capabilities. This collaborative approach involves a thorough understanding of your objectives: As a goal, are you looking to collect leads, create brand recognition, launch a product, or do all of this? Every effective builder will help you come up with a layout that addresses these specific goals based on features that may include a means of capturing leads, demonstrating what they do, and engaging the potential clients. They can also guide you on such operational issues as stand space, people and traffic flow, and ease of access for your employees as well as visitors.

The ripple effect of quality: long-term outcomes of the investment plan and the rate of return

It is for this reason that people need to consider the benefits of hiring the right exhibition stand builder beyond the event. Being professionally designed, and constructed a stand goes a long way in not only the immediate impact region but also on the long term impact on your brand image and reputation. A poorly designed or poorly constructed stand, on the other hand, may slow down your brand’s credibility, and result in leaving a negative lasting impression. Think about it: A cheap looking stand or one that is just poorly arranged or hard to work one’s way through does the very opposite about the company organizing it. This could also affect the perception that new clients gain over your brand reducing your future business prospects. On the other hand, a high quality looking and well designed stand which is well optimised to capture attention declares expertise, organisational prowess and let’s not forget the importance of detail. It can therefore improve brand image of your company and hence give a positive perception of your organization.

Key factors to consider when choosing an exhibition stand builder:

• Experience and portfolio: Look at their previous work and determine if they meet your needs and if they’re capable to fulfill all of your needs.
• Design capabilities: Are those custom design solutions unique and relevant to your brand and goals?
• Project management: Does he/she have a good working plan and or procedure for managing projects to meet their targeted deadlines?
• Communication and collaboration: Can they be trusted to engage in healthy communication, and compromise when necessary?
• Quality of materials and construction: Are they made of good quality and do they utilize professional workmanship?
• Budget and value: Look at Real Cost through the life cycle of the design, construction, and physical installation phases and decide if it is worth it.
• Post-show support: Are there services like dismantling, storage or, maintenance services provided by these companies?

Selecting the right event stand builder means selecting success and that is why it is good to invest. Again, this is not just about a stand; it’s an environment that you want to establish for your target audience to experience and feel and what you stand for and many more that will deliver the outcomes you have in mind. The selection makes a massive difference; otherwise, too bad a choice is made which results in wasted chance, and a tarnished brand reputation. It’s important to invest sufficient effort into comparing and choosing a partner who will be able to meet your needs and make a great impression at your next trade show.